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Business majors tend to have a certain natural ambition, an entrepreneurial spirit, and a creative mind that seeks out innovative solutions to complex problems. No wonder it’s one of the most sought-after majors by employers today.

At Coker, a business degree isn’t just an understanding of corporate structures and the stock market—or any defined or limited set of skills designed for the world as it is. The business landscape is constantly evolving, and Coker’s Department of Business Administration prepares you by cultivating a passion for lifelong learning that empowers you to thrive in a volatile business environment, adapt easily to change, and lead with confidence.

So whether you want to advance in your current field, widen your career options, or follow a personal calling, Coker’s Adult Degree Program will help you reach your full potential and create the future you’ve always wanted for yourself and your family.

Concentrations

Management

If you’re naturally drawn to leadership positions, a management concentration will teach you how to build on your innate leadership abilities and leverage them for success in a broad range of group, organizational and social settings. At Coker, you’ll learn how to manage people and functions in the workplace, all grounded in theories and principles of business such as economics, statistics, and human resource functions. Students of management are trained to be decision-makers, problem-solvers and leaders.

Marketing

In today’s rapidly changing, technology-driven marketplace, marketing is all about understanding evolving consumer relationships. At Coker, you’ll work in small groups and study real examples of consumer behavior, pricing policies, advertising and sales. Analytical skills, logic and creativity all factor in to success in this field.

Download the Academic Catalog

For a more detailed explanation of requirements, including course descriptions, download the Academic Catalog.

Business is one of the most practical and versatile majors, as well as one of the most sought-after by hiring managers. Whether your goals include climbing the ladder at a major corporation, working at a non-profit, or starting your own company, a business degree will be a great first step.

For more information on potential career paths, click here.

Examples of alternate career paths you can follow with your business administration degree:

Management Careers
  • Advertising Account Executive
  • Advocate/Policy Maker
  • Benefits Administrator
  • Branch Manager
  • Consultant
  • Contract Administrator
  • Credit Manager/Loan Officer
  • Customer Service Manager
  • Distribution Manager
  • Entrepreneur
  • Facilities Planner
  • Financial Aid Director
  • Financial Analyst
  • Food/Beverage Manager
  • Fundraiser/Development Officer
  • Hotel/Motel Manager
  • Human Resources Generalist
  • Information Systems Manager
  • Insurance Agent/Broker
  • Insurance Underwriter
  • International Trade Specialist
  • Inventory Control Specialist
  • IRS Revenue Officer
  • Job Analyst
  • Labor Relations Specialist
  • Management Trainee
  • Market Research Analyst
  • Nursing Home Administrator
  • Operations Manager
  • Property Manager
  • Public Administrator
  • Public Relations Specialist
  • Purchasing Agent
  • Realtor
  • Researcher
  • Retail Buyer
  • Retail Store Manager
  • Sales Manager
  • Securities Broker
  • Training Specialist
Marketing Careers
  • Account Representative
  • Advertising Account Executive
  • Advertising Copywriter
  • Art director
  • Bank Officer
  • Brand manager
  • Business Manager
  • Buyer, Retail Store
  • Claim Adjustor
  • Commercial Artist
  • Consultant
  • Consumer Loan Officer
  • Copywriter
  • Credit Analyst
  • Customer Services Manager
  • Development Officer
  • Distribution Manager
  • Franchise Specialist
  • Grant Writer
  • Import/Export Manager
  • Inside Salesperson
  • Insurance Agent
  • Inventory Manager
  • Management Trainee
  • Market Research Analyst
  • Marketing/Sales Manager
  • Media Analyst
  • Media Buyer
  • Media Planner
  • Product Manager
  • Promotion Services Director
  • Property Manager
  • Public Relations Director
  • Research Analyst
  • Retail Store Manager
  • Sales Promotor
  • Sales Representative
  • Securities Broker
  • Telecommunications Director
  • Telemarketing Director
  • Urban/Regional Planner
  • Wholesale Salesperson

Faculty

Robert L. Wyatt, Ph.D.
President of the College; Professor of Business Administration
Associate Professor, Department of Business Adminstration; Chair, The Department of Business Administration; Program Coordinator of the Business Administration major
Associate Professor of Business Administration
Associate Professor of Business Administration
Special Lecturer in Business
Special Lecturer ​o​f Business
Assistant Professor of Business Administration; Coordinator of the Business Management Program
Professor of Business Administration
Assistant Professor of Business Administration; Director of Leadership and Entrepreneurship Initiatives