Producer, Entrepreneur to Speak at Commencement

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HARTSVILLE, S.C. – April 30, 2013 – Ted Shaker, owner and managing partner of Mercury Media, will present the Coker College spring commencement address Saturday, May 18, Coker President Robert Wyatt announced today.

"We are honored that Mr. Shaker has accepted our invitation,” Wyatt said.  “In addition to his extraordinary record of professional achievement through an entrepreneurial career that spans three decades in the forefront of sports and news media, he is a passionate advocate for the vital role that residential liberal-arts-centered education plays in preparing students for successful and fulfilling lives after graduation.”

Shaker has received numerous national awards and citations for his groundbreaking leadership including 13 Emmy awards for excellence in the creation of sports programming and two George Foster Peabody Awards for outstanding work in news (CBS News, “In The News”) and sports (CBS Sports, “The Masters”).

In 2012 Shaker was recognized by the New York University Graduate Sports Business Society Award for his contributions to sports and media.

Shaker is managing partner and owner of Mercury Media. The firm’s client list includes the National Basketball Association, CBS News, ESPN, The Wall Street Journal Digital Network and The Canadian Football League.

Shaker joined CBS News in 1973 and moved to CBS Sports in 1978. From 1982 to 1992 he was executive producer of CBS Sports and was directly responsible for all aspects of production of the network’s sports programming. His credits include seven Super Bowls, 10 NBA Finals, nine NCAA tournaments, 12 Masters golf championships, two World Series, eight U.S. Open tennis championships and 11 Daytona 500's.

Over his career, Shaker identified, nurtured and mentored talent in front of and behind the camera and helped develop scores of producers, directors and talent recognized around the world. Some of the legendary sports and news personalities whose careers Shaker influenced include Terry Bradshaw, James Brown, Mary Carillo, Dan Dierdorf, Len Elmore, Mike Francesa, Greg Gumbel, Andrea Joyce, Sean McDonough, Will McDonough, Jim Nantz, Pat O’Brien, Joe Theisman, Lesley Visser and Peter King.

Following his tenure at CBS, Shaker held executive positions at Time Warner, and CNBC.

While at Time Warner, Shaker was founder and president of Sports Illustrated Television.  In partnership with CNN, he co-created and launched television’s first All Sports News cable channel, CNN/SI.  In partnership with the NFL, Shaker led the creation, design and launch of the first interactive video on demand (VOD) sports television test as part of Time Warner Cable’s groundbreaking new media effort called The Orlando Project.

Shaker also founded and served as managing general partner of, an interactive website for high school and college students.

As CNBC executive producer of Business News, Shaker led the creation and launch of a number of programs including Louis Rukeyser’s Wall Street, Kudlow & Cramer, Checkpoint CNBC with Martha MacCallum, Capital Report, Business Center, Leaders with David Faber and Titans with Maria Bartiromo.

At CNBC, Shaker helped develop a variety of journalists for the network, among them Carl Quitanilla, Rebecca Quick, Jim Cramer, Larry Kudlow, Margaret Brennan, John Harwood and Alan Murray.

In addition to his work with Mercury Media, Shaker is an adjunct faculty member of the Tisch Center Graduate Program in Sports Management at New York University and is a guest lecturer in the department of communication and dramatic arts at Allegheny College, from which he holds a bachelor’s degree.  He is a board member of the NYU program on sports and society. Shaker also serves on the board of advisers of the Texas Center for Sports and Media at the University of Texas, Austin.



Coker College readies undergraduates for personal and professional success through a distinctive four-year program that emphasizes a practical application of the liberal arts as well as hands-on and discussion-based learning within and beyond the classroom. Coker is ranked among the “Best Colleges” in the South by U.S. News & World Report as well as The Princeton Review. Located in Hartsville, S.C., Coker is within two hours of the cultural, financial and recreational resources of Charlotte, Columbia, Charleston and Myrtle Beach.


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