Nationally, increases in the number of bachelor’s degrees in sports management have quadrupled the overall growth rate of baccalaureate degrees awarded in recent years. Master’s degrees in sports management have outpaced all master’s degrees by a margin of seven to one. With that explosion has come rapidly evolving specializations ranging from programs in motorsports operations to sport event security management.
College athletics is extraordinarily complex and has become a high-profile aspect of most institutions of higher education. In fact, a master’s degree is commonly the preferred qualification for D-I athletic personnel. Coker’s program is designed to equip tomorrow’s administrators with a rigorous academic foundation—a forward-thinking curriculum that balances theory with real-world experiences and creativity with bottom-line analytical thinking.
The Master of Science in College Athletic Administration at Coker College offers students a solid foundation in specialized areas such as current issues in college athletics, NCAA compliance regulations, sport communication, sport law, recruiting of coaches and athletes, fundraising, sport business management and sport marketing.